Data Analytics · MS Candidate
Turning messy data into decisions that ship.
I'm Patrick — a Digital Marketing Analyst at PlayCore and M.S. Data Analytics candidate at UTC, building Snowflake pipelines, Power BI dashboards, and AI-assisted workflows for marketing teams.
01 — About
A bit about me.
I'm finishing my M.S. in Data Analytics at the University of Tennessee at Chattanooga, with a SAS Academic Specialization from UT and a B.S. in Economics (Statistics minor) from Florida State.
Day-to-day I'm at PlayCore as a Digital Marketing Analyst — building Snowflake views over HubSpot CRM data and shipping Power BI dashboards that executives actually open. Before that, years in hospitality marketing taught me that the hardest part of analytics isn't the math — it's the framing.
Currently drawn to work where clean data, sharp design, and a little AI automation drive real marketing decisions.
02 — Experience
Where I've worked.
Digital Marketing Analyst
PlayCore
2026 – Present
Building Snowflake SQL views that unify HubSpot CRM data across PlayCore brands, plus Power BI sales pipeline and Digital Integrations Scorecard dashboards used for cross-brand revenue and executive reporting.
Graduate Research Analyst
UTC Rollins College of Business
2025 – Present
Built a Python web-scraper collecting data from 260+ municipal websites for NLP and GIS research. Maintained datasets and instructional infrastructure supporting 200+ students.
Team Lead & Digital Marketing Assistant
Public House Bar & Restaurant
2021 – 2025
Revitalized the newsletter — doubled subscribers and open rates in 12 months. Ran a 15,000+ client preference survey at 50% response, producing 12+ reports that drove marketing and menu decisions.
03 — Toolkit
Tools I reach for.
Python
Web scraping · pandas · NLP pipelines
SQL & Snowflake
Views, CRM unification, modeling
Power BI
DAX · KPI scorecards · pipeline dashboards
SAS
Statistical programming · academic specialization
ArcGIS & Tableau
Interactive maps · 8+ published dashboards
AI & Automation
OpenAI · Gemini · Copilot workflows
04 — Selected work
Recent projects.
A sample of the case studies I've shipped during coursework, internships, and side research.
SQL Job Market Analysis
PostgreSQL + Tableau deep dive into the U.S. data analyst job market — top hiring industries, highest-paying roles, in-demand skills, and the best cities and states for data jobs. Full write-up with queries and visualizations.
Fortune 500 Excel Analysis
Excel deep dive into Fortune 500 data (2015–2023) — top industries with female CEOs in the South, top-ranked companies by revenue, and the industries showing the most consistent multi-year growth. Built with pivot tables, XLOOKUP, and conditional formatting.
Chattanooga Park Access Map
Interactive ArcGIS web app analyzing walkable park access across Chattanooga, joining park locations with census-tract demographics to surface equity gaps.
Python Movies Correlation
Jupyter notebook exploring what drives box-office gross — cleaning the Kaggle movies dataset, then using pandas, seaborn, and a Pearson correlation matrix to test budget, votes, rating, and genre against gross earnings.
05 — Contact
Let's build something data-driven.
Open to full-time marketing analytics and data roles after graduation. I usually reply within a day.